S’poreans angry with Owndays for ending Insta-likes-for-discount promotion early
Very, very angry.
Nomadic Art Caravan
24 March 2018 - 25 March 2018, -
Ang Mo Kio
The Secret Garden exhibition
24 March 2018 - 01 April 2018, 12:00-18:00
28 Temenggong Road Singapore 098775
#OWNDAYSfollowerdiscount campaign discountinued
You may have heard of a marketing campaign by eyewear brand OWNDAYS, where a post on Instagram can get you a product discount based on the number of likes and followers you have.
The post has to include OWNDAYS’ branding, naturally. This is one example:
Each follower will take S$0.05 off your bill, while each like on the post translates to S$0.50 off.
This means that customers with a large enough following can get a pair of eyewear for free.
The campaign was slated to run from Mar. 1 — 31.
However, on Mar. 8, OWNDAYS put up an announcement on its Facebook page that the promotion has ended early due to “overwhelming response”:
In case you can’t see it:
Singaporeans very angry
Singaporeans, however, have not taken too kindly to the end of the promotion.
Some took a problem with the fact that OWNDAYS did not have a “while stocks last” disclaimer, making the abrupt end of the promotion problematic:
While at least one other was griping that the retail brand did not give prior warning:
One guy even wanted to check with the authorities:
However, according to a staff who ranted online, the management did state (on their official site) that they have the right to end any promotion without prior notice:
However, we could not find the disclaimer on the company’s T&C page.
Other Singaporeans have called out those who are outraged, mainly for their entitled behaviour:
One even explained how customers had abused the system, which defeated the purpose of the campaign:
What a hoo-ha.
Top image from OWNDAYS’ Facebook page.