Makeup brand Laneige’s ad features Korean actor with S’porean love interest

Romantic.

By Guan Zhen Tan | August 29, 2017

An advertisement by Laneige, a Korean makeup brand that has several outlets in Singapore, has been going viral on Facebook.

Singaporean love interest

The plot centres around the romantic misadventures of 23-year-old Korean university student Park Min Jun, played by Lee Tae Gu, who comes to Singapore on an exchange, and falls in love with a local student.

Screenshot via LANEIGE Singapore’s YouTube channel

What’s causing an advert plugging a makeup brand’s latest products to go viral though? It’s his love interest.

Nope, it’s none of these girls:

Screenshot via LANEIGE Singapore’s YouTube channel

Because Park is in love with Isla Anthony, who is played by 23-year-old Singaporean Trish Goklani, who is currently pursuing a degree in fashion journalism at the London College of Fashion.

Screenshot via LANEIGE Singapore’s YouTube channel

Not everything is smooth-sailing, though.

Park has difficulties understanding Isla, as he probably doesn’t speak much English at all, which leads to some miscommunication at the end of the short film.  We’ll leave it to you to figure out what that is.

People were clearly happy because this hits closer to home than Korean dramas.

Screenshots via LANEIGE Singapore’s Facebook post

And of course, it was winning over more fans who were already interested in their products.

Screenshot via LANEIGE Singapore’s Facebook post

Everyone wins. Hyperlocal for life.

Top image screenshot via Laneige’s YouTube video

About Guan Zhen Tan

Guan Zhen is a serial doodler with multiple pens with her wherever she goes. She loves listening to Visual Kei bands, Jamiroquai and random songs from the future-funk genre.

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