Turkish chef Nusret Gökçe, also known as "Salt Bae" (pictured above right), is officially the first viral food meme in 2017.
Gökçe has had his videos and photos plastered all over the Internet since breaking out online on Jan. 7, as that guy wearing a white deep scoop tee and Lennon-esque sunglasses, while slicing and salting pieces of steak sensually.
He is, in fact, the co-owner of a chain of six steakhouses in his native Turkey, as well as in Dubai, named Nusr-Et (which is named after himself), having started out as a butcher's apprentice at the age of 16.
His breakout video below, featuring his signature move of salting like he has a broken wrist:
Well, what if Salt Bae was Malay?
If that is not even a question you thought about, here's what:
This video is by Dzar Ismail, a Mediacorp radio DJ.
And yes, that is otak-otak and ikan bilis.