High-end fashion brand Moschino's Eau De Toilette looks like regular glass cleaner

Creative, we guess.

Guan Zhen Tan | May 07, 2017, 12:18 PM

This is Moschino's latest Eau De Toilette (in layman terms, diluted perfume)

It looks like this.

Photo via Moschino Website

 

We read your mind. "That's no perfume bottle. That's the stuff I clean my windows with."

Photo via HonestBee

Photo via Cold Storage Singapore

That's right. An haute-couture brand decided that a household cleaning product would perfect the look.

Of course, this isn't the first time Moschino made use of familiar everyday product designs from an average person's life.

In 2014, they launched an entire line of accessories and clothing meant to echo the colour scheme of a certain fast-food chain.

It's highly likely that the shock value of it is also a post-modernist marketing gimmick in itself.

People find it ridiculous, and most don't usually buy it because they see it as a representation of cutting edge fashion.

Fascinated, however, people might still proceed to buy the product in all of its newfangled household glory, meaning Moschino will still laugh their way (fashionably) to the bank.

In case you're wondering if someone might spray glass cleaner all over themselves, the nozzle head doesn't actually spray when pressed.

In fact, the nozzle head is actually a cap, safely housing the perfumed water's triggering mechanism.

Thank goodness for it being dummy-proofed.

 

Other interesting fashion statements:

It turns out Nasi Lemak is not only a super tasty dish, ang mohs considers it high fashion as well

Yves Saint Laurent made a luxurious high fashion version of SAF Combat Boots

 

Here's an article you should check out next:

We cycled through 700 years of Singapore history just to write this article

 

Top image adapted via Moschino's website and Cold Storage Singapore

If you like what you read, follow us on Facebook and Twitter to get the latest updates.