In a recent study done by iPrice and TrustedCompany on 30,000 consumer reviews on e-commerce platforms (think online shopping sites and even ride-hailing apps like Grab and Uber, that counts), Singaporeans turn out to be a pretty fierce bunch of online shoppers.
This survey analysed complaints in online customer reviews from four countries in the region, which include Malaysia, Indonesia, Philipines and Singapore.
The results revealed some interesting facts:
Singaporeans are 25 percent more likely to use capital letters in their complaints than Malaysians.
In other words, we probably sound like we're screaming when it comes to our complaints.
Singapore ranks number 1 in requests for refunds
More than a quarter of us -- 29 percent to be exact -- requested for a refund in our negative reviews, showing that we have higher expectations of e-commerce merchants.
We are the most dissatisfied with our e-commerce services
Singaporeans gave e-commerce services the lowest rating of all 4 countries -- a paltry 2.9 stars out of 5, while Indonesians are the most satisfied, giving 4.2 stars out 5.
We are more likely to share good deals (lobangs) with our families.
Even with our emphasis in our complaints, we are pretty vocal about our satisfaction with a service -- we are two times more likely to share satisfactory e-commerce experiences with our families, compared to Indonesians.
We complain a lot, but so do others
Interestingly, as much as we'll like to think of ourselves as Complain Kings and Queens, consumers from the Philipines might be equally as keen to complain if they have a negative experience -- 33 percent write insults in their reviews. Ouch.
Guess Singaporeans know their consumer rights -- but maybe it's time to go easy on the caps lock button.
You can view the full infographic here.
Top image via George Hodan on Public Domain Pictures
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