Check out how these Internet-savvy S'pore spa outlets advertise their services on Facebook

Marketing for the social media generation.

Jonathan Lim | January 05, 2017, 05:54 PM

Nothing beats relieving pent up tension after a long day's work with a good massage.

However, it is hard for some spas to stand out among the competition.

Moreover, some spas appear quite intimidating to enter, with some premises being dimly lit and closed up.

Hence, a few spas in Singapore have upped their social media game to bring the business into the 21st century.

And their key marketing strategy?

They feature their massage therapists in photograph posts on Facebook.

So here is how these spas do it:

V Wellness Spa

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Having a short introduction of the massage therapist is one way to reduce awkwardness during the massage. Supposedly. Having a short introduction of the massage therapist is one way to reduce awkwardness during the massage. Supposedly.

Not sure why falling for her looks matter when looking for a massage. But good hand technique is essential for a proper massage. Not sure why falling for her looks matter when looking for a massage. But good hand technique is essential for a proper massage.

Regent Spa

Yes, massage is happiness. Yes, massage is happiness.

It's always nice to have a friendly massage therapist. It's always nice to have a friendly massage therapist.

 

Wei Spa

They have some catching up to do compared to the earlier two spas.

All they've done is to upload photographs of their massage therapists without any description or reason why they have done so:

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For instance, do they have good massage techniques? Are they friendly? These are the key selling points!

 

J Spa

This spa puts effort into providing a more detailed introduction of their staff. Who doesn't want a "chiropractor"?:

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Unique Spa

The photographs here take full advantage of photo-editing apps like Meituxiuxiu:

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Notice how their massage therapists work 13-hour days? Not to worry they are compensated $4,000 to $8,000 a month:

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And for those with wayward thoughts, here's what one netizen has to say:

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