The Western Co., a cheesy food peddler that underwent a meltdown on social media, has come back. Sort of.

After deleting their Facebook page following an online backlash as a result of aggravating customers with snarky replies and then a half-successful apology, the void they left behind has been filled -- by a troll page.

The new Western Co. troll page has been peddling hipster lingo:

Hipster aesthetics:

And pretentious wankery in general:

And of course, the purveyors of the troll page:

Trolling works both ways though. The ones getting trolled are the ones who actually bother to respond:

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The Western Co. issues apology, appoints social media agency, promptly hides post from its Facebook page

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