Looks like the Government is upping its game in soft-selling messages.

What comes to mind for good government campaign videos are those polished and professionally produced Pioneer Generation MTVs with catchy tunes in various dialects.

This new government campaign video aims to go further - to tug the heartstrings of every Singaporean.

The Government message behind this latest video is how MediSave, Government subsidies, and MediShield Life can help lessen the financial burden for Singaporeans with health problems.

Skeptics and haters would say this video is propaganda and rubbish its message.

But that is spitting in the face of the video's protagonist, Mr Chua Whatt Chye, who cares for his son -who has cerebral palsy - single-handedly after his wife passed.

So stop the hatin' and watch the video: