It has been a cheerful Black Friday weekend with all the online shopping discounts at our disposal, and we're now into Cyber Monday.
Until we came across this on the website's frontpage:
A local blog shop calling itself ShopSuperGurl seemed to think that the above approach is the best one to take for its Black Friday marketing strategy.
We had a couple of questions for the folks there about this:
1. Do they know what the word "rape" means?
Here's the definition Google turns up:
Would it, therefore, be suitable to pair this word with a clothing sale? We're interested to understand the link here.
2. Does the girl in this banner know that her photo is being used with this copy?
What's it saying? Or indeed, what is ShopSuperGurl trying to get at by telling its customers to "RAPE US NOW", with her picture right beside it?
Her expression doesn't help things either — but we just hope she knows how her picture is being used on their site, and has agreed to it beforehand (although we'll be honest, we wonder why she would).
In response to the flak they've received on their Facebook page:
The shop's founder and creative director, Jordus Lim, on Monday evening took to the store's Facebook page with the following:
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Posted by SuperGurl on Monday, 30 November 2015
He also posted a copy of this to our Facebook page:
And to their own website.
Here's what their front page looks like now:
All's well that ends well, we suppose — we're glad Lim and ShopSuperGurl recognise the error of their ways, and sincerely hope all businesses will quite seriously weigh the merit of using the word "rape" in their campaigns in future, should that idea ever come to mind.
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