BreadTalk admits soya bean milk is from Yeo's, pulls drink from shelves

Unfortunately, they are still clueless as to why consumers are miffed. Here's why.

Belmont Lay| August 04, 05:02 PM

Local bread shop BreadTalk was discovered to have been repackaging and selling bottles of soya bean milk from Yeo's as their own.

breadtalk-soya-milk-02

 

This caused a brouhaha online.

BreadTalk has since come out to apologise but not before trying to explain themselves in typical corporate speak and suggesting it is the customers who overlooked Yeo's branding:

Dear'>

fans and loyal customers, We've heard your concerns over our soya bean beverage sold in stores. At BreadTalk,...

Posted by BreadTalk® Singapore on Tuesday, August 4, 2015

 

According to The Straits Times:

When contacted, BreadTalk admitted that the drink was from a Yeo's packet, but added that it was not sold as "freshly prepared". Signs at its stores labelled it as "soya bean", and in some cases the Yeo's logo was also printed on the sign, said a BreadTalk spokesman.

"We have heard our customers' feedback about our bottled soya bean milk," she said. "We would like to apologise for any misaligned presentation or wrong impressions created, and clarify that it is never our intention to mislead."

The chain will start selling soya bean drink at its stores again soon, but will be serving it out of labelled drink dispensers instead "to prevent misunderstanding", said the spokesman.

And here's why consumers are miffed, in case BreadTalk is really still clueless:

1. Because BreadTalk did not value-add to the soya bean milk drink by simply pouring it from one receptacle to another but had the audacity to charge a higher price.

2. Yeo's has been selling the exact same soya bean milk in their own Tetra Pak packets that do not require repackaging.

3. Now people are wondering where the pork floss came from (Hint: Bee Cheng Hiang).

However, this issue is not new. Some people have been questioning the source of BreadTalk's soya milk drink since one year ago:

This is where #BreadTalk's soy milk comes from - Yeo's. Saw them bottling the plastic bottles instore.

A photo posted by Chin Keat Hong (@ckhong2003) on

 

 

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BreadTalk repents, gives out free buns at Padang for pun bun fiasco

 

Top photo via ckhong2003 Instagram

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